PPC Manager

About ExpertPhotography

We teach photography online. For free, mostly, but we also offer paid courses and ebooks too. This is where we make our money.

Founded in 2011 by Joshua Dunlop, our commitment to producing consistently high-quality articles and premium training have helped us to reach over 120,000 customers in 163 countries, with over 1.4 million monthly visitors.

And we’re proud to say that we’re now the most read photography education site in the world.

We’re in the process of growing a dream team of A-Players who can own their roles, and provide huge value to the company, themselves, and the people we serve.

Not a PPC manager? Check out the other roles we’re hiring for.

Our Marketing Team

Our marketing team focuses on three objectives:

1. Launching new products (through our email list, advertising, and affiliate network)
2. Running seasonal and annual promotions
3. Monetising the website through lead generation and email marketing

We are looking to grow our PPC team and accelerate our paid advertising.

You would be a part of this marketing team:

• Three Marketing Assistants (all experienced with Facebook Ads)
• One Customer Support Manager
• One Videographer / Video Editor
• Two Graphic Designers
• Two Developers

We’re launching new products or running major promotions every month. The rest of our time is spent on scaling our wins across all campaigns and testing new ideas.

Our Approach to Marketing

The way we approach marketing has enabled us to scale our business and reliably turn visitors into customers. And it comes down to two key factors: systems and data.

Systems allow us to easily execute the tactical work so that we can focus our time and effort on the strategy. As these simply documented processes can be followed by almost anyone, they allow us to scale our results across multiple different campaigns with ease.

Data enables us to quickly make important decisions, through the use of dashboards and reports. Our data-based mindset allows us to approach everything we do with the future in mind, so whether it’s Facebook ads, email marketing, popups, or upsells… we always use proper naming conventions and automated reports.

When we combine these two factors, we’re able to execute the right decisions across multiple campaigns, fast.

The key to successful marketing is to focus on something that works, and get really good at it. That’s why we constantly evolve our processes and focus our attention where it matters most.

You’ll rarely find us trying a new form of marketing. Because the learning curve for success is time-consuming and expensive, and we expect to fail fast and often when we test something new.

“It’s not a good drug unless it’s been killed three times” | Safi Bahcall

Only when we believe fully in the potential of a marketing technique do we go full-steam ahead. That’s why we’re starting to explore YouTube ads, but don’t build messenger funnels, or push notification lists.

Your Role and Responsibilities

You will be in charge of profitably spending 30,000-100,000 USD on Facebook ads each month with a talented Paid Advertising Team.

There are many details to this role, but that is your primary concern.

Your day to day responsibilities will include:

• Running, optimising, and scaling evergreen conversion-focused Facebook ads
• Launching products and promotions on Facebook to match our marketing calendar
• Using Google and YouTube as secondary platforms
• Run reports and build attribution models
• Writing ad copy (assistance in this is available)
• Working with the videographer and designers to order new creatives
• Doing targeting and competitor research for our major promotions & launches
• Participating in weekly ‘war room’ meetings to work on the highest leverage marketing opportunities each day

Although you will be working within a team, this is not a position that will be micromanaged. You will be entrusted to execute your own decisions daily and will be responsible for their performance.

Experience and Requirements

We’re looking for a PPC person to join our team who:

• Has at least 1-year experience with running Facebook ads at scale
• Has experience with advertising e-commerce or info/educational products
• Has an analytical mindset and has a data-first approach to marketing
• Takes initiative and is not risk-averse when it comes to spending levels
• Is fluent in English
• Passion for photography is a bonus

Our Core Values

Our Core Values drive our team culture, processes, and output. These values set the tone for customer expectations in us and set team expectations for each other. These values enable us to have a highly productive, creative, and cohesive team of winning A-Players.

Core values are not what team members are expected to bring to work, but rather how they’re expected to approach their lives. You can’t fake a core value, and because they’re so important to us, we’ve only included the ones that we feel are truly essential to the success of the team’s goals.

Play to Win

Life and business is a game and we’re playing to win. We take massive action and operate with a lean, fast, and flexible team. We achieve seemingly impossible goals by starting with the end in mind, choosing an opponent to beat, and setting milestones to reach along the way.

We take pride and celebrate both our successes and our failures because we are not afraid of losing. Failure is part of the process of success. People who avoid failure also avoid success.

Deliver Massive Value

You can’t expect to win until you first deserve it. We have become the go-to resource for photographers by providing a level of education and service that is unparalleled by our competition. And we continually strive to outdo ourselves in any way we can.

Creative Problem Solvers

Happiness comes from solving problems. True happiness occurs only when you find the problems you enjoy having and enjoy solving. As a team of highly intelligent A-Players, we work together to solve interesting problems and communicate in a way that’s clear for everyone in our international team to understand.

Take Ownership of Goals

As you take ownership and move towards your goals, you will encounter problems. Some of those problems will bring you up against your own weaknesses. If you want to reach your goals, you must be calm and analytical so that you can accurately diagnose your problems, design a plan that will get you around them, and do what’s necessary to push through to results.

To evolve quickly, you will have to do this fast and continuously, setting your goals successively higher.

Work Collaboratively

You are not in this alone. Ask team members for help in achieving your goals, and be open to them when they ask for your help. Make time and space for each other. Document your work internally so that every member of the team can easily find and understand it.

Lifelong Learning

Your income will rarely exceed your level of personal development. Take it upon yourself to constantly be learning. Whether that’s something that will help you to perform better at work, build better relationships, be more healthy, more spiritual, whatever it is… make sure you never stop learning. And read as much as you can get your hands on.

Our Offer

This is an opportunity to join a high-achieving and steadily growing online business. You’ll work with a great team to achieve clearly defined quarterly goals and help us stay on track with our business.

Starting salary: 1500-3000 USD/month – salary levels and bonuses are discussed on a quarterly basis.

We run on a meritocracy: the more value you provide, the more we will be able to reward you. There is no top limit to what you can earn over time.

What we offer:

• A long-term career opportunity
• Access to any training/development program you feel would help you with your life or career
• A high-achieving and carefully recruited team to work with
• Support in reaching personal goals
• Monthly book club calls with the team
• Unlimited vacation time
• Monthly social events (optional)
• 100% remote time
• Opportunities to improve your photography – or get started with it

Apply Now

As you’ve probably noticed by now, this is not like the average career listing… because we’re not looking for an average person.

We’ve done our best to both attract the best person for the role, and repel anyone who is not right for it (like any good marketing message should).

The ball is now in your court.

Below, you’ll find a form that’s been specifically designed for this role (please choose the right one from the list), and fill it in. Please take this form as seriously and don’t spend your time on cliche answers.

We will shortly follow up with a series of responses including a first review, testing, a phone interview, an in-person (Zoom) interview – and potentially reference calls.

An A-Player will breeze through the application process, whereas a B-Player will not.

One final message before we finish: If you don’t have a strong interest in learning and personal development, you will, unfortunately, find that you’ll be left behind by the growth of the rest of the team. We ask that you please do not apply for this role.