Creator Case Study:
How Dina Belenko Earned $10,000+ Within One Month of Launching a Product With ExpertPhotography
(All She Had to Do Was Write - We Took Care of The Rest)
About Dina Belenko
Dina is one of the pioneers of the creative and conceptual still-life photography movement. Her style relies on creating unique compositions while telling magical stories about mundane objects.
She creates castles out of sugar cubes… writes messages in spilt coffee… builds solar systems out of donuts… All from the comfort of her home.
As her style is often imitated and she’s amassed a following of over 40,000 followers on Instagram, it made sense to work with her to create a product.
The Product Creation and Promotion Process
Dina was already a regular contributor to ExpertPhotography and was quick to confirm her interest in creating a product with us. This is the process that followed.
Product Research and Ideation
We used SEO methodology to research potential ideas before landing on a ‘creative photography cookbook’ concept that covered dozens of unique image ideas.
Dina Wrote the eBook Over 6 Weeks
Our deadlines are very flexible, but with a well planned and structured outline, all Dina had to do was fill in the blanks.
“I had most of the photos ready and I have a background in book publishing, so I was able to complete it relatively quickly.”
Our Editors Do Three Rounds of Edits
The ebook passes through two editors for structure, spelling, punctuation, and grammar checks. It’s then sent to our in-house photography reviewer for quality control.
“The guidelines are clear and the editors are super helpful.”
The Designer Formats the eBook
Our designer lays out the ebook using InDesign, matching our house style, and arranging the images in a way that they’re easy to follow.
“The design is impeccable and I’m very happy with the book.”
The Designer Creates the Cheat Sheets
For Dina’s ebook, we opted for 1-page ‘recipe cards’ that summarised each process. After three rounds of design, we settled on a layout that worked best and created them for 31 different photo projects.
Our Marketing Team Writes the Sales Pages
With experience in 20+ launches, we’re able to craft a clear, but exciting marketing message that generates thousands of customers.
“I especially loved the text on the sales page, it seems very effective to me.”
We Launched The Product to Our Email List and Ad Platforms
Over the course of a week, we launched the new product to our 250,000+ email subscribers and spent $42,524.03 on Facebook ads for this single product. This generated a considerable number of sales.
“I’ve got about 4K new followers so far and lots of DM’s and tags, where people were sharing photos they took following my tutorials.”
Dina Refers Customers for a 60% Commission
Dina referred 300+ customers through her Instagram story and bio link, and she’ll continue to earn commissions from anyone she’ll ever refer. (Also, she’ll be paid commission if any of her referrals purchase additional products from ExpertPhotography for 365 days!)
“The affiliate earnings are much, much better than I expected. In my experience affiliate earnings are a small per cent of the entire payment, but here I was surprised to get more in affiliate earnings than in initial payment (with which I was already happy).”
The Finished Product
You can see the details of the product on this page: The Creative Photography Cookbook
The end result is a 374-page ebook that shows you how to capture 31 creative photos that are out-of-this-world.
We break down each of these photos into individual projects to make them easy to follow and complete.
Like all of our creators, Dina was very happy with the finished product:
“It was a lot better than I had imagined, honestly. Love the menu cards! Love the photo dice idea! The design is impeccable and I’m very happy with the book :)”
When you fill in the form at the bottom of the page, we’ll send you a free copy of the finished product.
Advantages to Working With Us
There are several reasons why it may make sense for you to work with us, but here’s what Dina had to say:
- Editing! I can write a book in my second language, but I doubt I can make it sound natural. But my editor, Panna, sure can. I’m very thankful for that 🖤
- Design. The book looks absolutely awesome and I love it.
- Marketing. I’m helpless in advertising, so I’m really glad someone does that for me and I don’t need to get involved. I’ve tried to publish a small book before and earned enough money only to cover the costs of design and editing. So I count the current project as a huge success!
When we work with creators, we only rely on them for their expertise: Their knowledge (in the form of writing or shooting videos), and their images.
The rest we handle in-house, so you can complete the work once, and reap the rewards for years to come…
Passive Income and Improved Engagement: Dina’s Results From The Launch
Dina received a $2,800 payment for her work before the product was launched. And then she drove traffic through her Instagram profile and generated another $7,521 in the three weeks following the launch.
She doesn’t have to worry about marketing or advertising as we take of that, and her traffic converts very well. She keeps a link in her bio and will occasionally feature it in her story.
But the income she earned is only one of the major benefits of working with us.
“My followers love the product! I’ve got about 4K new followers in three weeks and lots of DM messages and tags, where people are sharing photos they took following my tutorials.”
You can explore some of the student photos under this hashtag: #stilllifecookbook
We’re Looking for More Photographers – Are You Interested?
The project with Dina has been a huge success. And we’re looking for more photographers we can work with to create new products and establish them as the leading authority in their niche.
We’re open to all niches of photography, but these are our minimum requirements:
- Stunning photography
- 20,000+ Instagram followers
Our aim is to emulate the success we had with Dina. This requires the full resources of the ExpertPhotography team and a unique approach to photography and product creation.
If this is something you’re interested in, please apply below.