Data and Advertising

Who We Are

We teach photography online. For free, mostly, but we also offer paid courses. This is where we make our money.

Founded in 2011 by Joshua Dunlop, our commitment to producing consistently high quality articles and premium training have helped us to reach over 50,000 customers in 138 countries, with over 1 million monthly visitors.

And we’re proud to say that we’re now the most read photography education site in the world.

We’re in the process of growing a dream team of A-Players who can own their roles, and provide huge value to the company, themselves, and the people we serve.

Not a Data and Advertising person? Check out the other roles we’re filling here.

Who We’re Looking For

We’re looking for a PPC person to join our team who:

• Has an analytical mindset, loves data, and is in their ‘happy place’ looking for new opportunities 
• Has a creative and innovative approach to advertising
• Is eager to learn new skills and test new approaches
• Loves problem solving
• Enjoys building dashboards and reports
• Is comfortable making decisions around large amounts of money (our advertising spend)

Our Approach to Marketing

The way we approach marketing has enabled us to scale our business, and reliably turn visitors into customers. And it comes down to two key factors: systems and data.

Systems allow us to easily execute the tactical work, so that we can focus our time and effort on the strategic. As these simply documented processes can be followed by almost anyone, they allow us to scales our results across multiple different campaigns with ease.

Data enables us to quickly make important decisions, through the use of dashboards and reports. Our data-based mindset allows us to approach everything we do with the future in mind, so whether it’s Facebook ads, email marketing, popups, or upsells… we always use proper naming conventions and automated reports.

When we combine these two factors, we’re able to execute the right decisions across multiple campaigns, fast.

The key to successful marketing is to focus on something that works, and get really good at it. That’s why we constantly evolve our processes and focus our attention where it matters most.

You’ll rarely find us trying a new form of marketing. Because the learning curve for success is time consuming and expensive, and we expect to fail fast and often when we test something new.

“It’s not a good drug unless it’s been killed three times” | Safi Bahcall

Only when we believe fully in the potential of a marketing technique do we go full-steam ahead. That’s why we’re starting to explore YouTube ads, but don’t build messenger funnels, or push notification lists.

Your Roles and Responsibilities

Your role will be primarily based on running and optimising traffic through Facebook and the Google network (display, search, YouTube). You will also be in charge of running our in-house reports on marketing.

Each month we run a new promotion, sometimes that’s a new product or an affiliate promotion, other times it’s a relaunch of an old product to our list.

The work that goes in behind the scenes can be quite significant. We have to run reports to know what we should optimise… rebuild advertising campaigns… try new creatives and audiences… set up new feedback loops… there’s a lot to consider.

We’re looking for someone who’s experienced with advertising (and has a very high attention to detail) to be a part of the execution team. If you love the data, and advertising… you’ll love this role.

The right person will be proactive, enjoy looking at data, optimising, and executing important decisions daily. They will also need to have a thirst for knowledge as the platforms are constantly evolving and there’s always new strategies, methodology, and tools to learn and explore.

While you will need to have experience with advertising, the platforms and methodology change regularly, so we will provide you with world-class training resources to get you up to speed fast. And you’ll be working alongside another advertising agency to support them, while testing new and creative ideas.

You will find yourself as part of this marketing team:

• Marketing Manager (Currently Joshua Dunlop) – The face of the company, and the person in charge of all marketing resources
• Data and Advertising (Currently Filled, but Leaving Soon) – someone with a data based background who can analyse our advertising, analytics, and CRM data to find ways to optimise and run paid traffic
• General Marketing Assistant (Filled) – social media, creative marketing ideas, content promotion, lead generation, email writing
• Copywriter – copywriting, email marketing, advertising, creative marketing ideas
• Technical Marketing Assistant – building the back end of sales funnels, memberships, lead generation, tracking pixels, audience building and more – it will be your responsibility to execute our marketing, and strong experience with technology is essential

For this role, experience is required, but it’s just as important to find the right kind of person. You should have high intelligence, an ability to pick up new skills fast, and a strong understanding of data.

You will learn direct-response advertising inside and out, and will be provided with training courses from which we learned our marketing. We’re also happy to provide you with any personal development or role based training you’d like.

Your day to day responsibilities will include:

• Running Facebook advertising – you should have a good understanding of data analysis, and you will be in charge of implementing the campaigns
• Creating ad campaigns based on the promotional calendar – you will have to plan out your ads in advance and optimise them daily
• Working with the head of video training, videographer, and designer to produce new creatives on a weekly basis
• Conversion optimisation – it’s important to maintain the highest conversions possible so we are always testing new landing pages
• Participating in daily ‘war room’ meetings to work on the highest leverage marketing opportunities each day
• Running marketing reports from raw data

Although you will be working within a team, this is not a position that will be micromanaged. You will be entrusted to execute your own decisions daily, and will be responsible for their performance.

Experience and Requirements

You will be in charge of a ton of data, and expected to pick up new skills fast, while making daily decisions that will make a big impact to our company growth.

These are the minimum experience and requirements:

• Expert level experience with Excel – this is fundamental for all of our reporting purposes and informs most of our decision making – if you don’t love Excel, you won’t be a good fit
• At least one year’s experience working with online advertising is essential – you should understand how advertising campaigns are structured, and are up to date on the latest trends
• Experience in the following fields has also proven to be beneficial, please indicate your experience in your application: advanced mathematics, data visualisation, analytics, business intelligence, engineering, web development, or finance
• An eagerness to learn new skills, and stay at the cutting edge of online marketing
• A valid passport if you wish to join us at marketing conferences

The right person will be analytical, can easily understand how complex campaigns work, and be very quick at picking up new skills.

Our Core Values

Core values are incredibly important to us, and we hire and fire based off of them. You must fit all four values to be a part of our high-performing team.

Our Offer

This is an exciting opportunity at a young and fun online photography business in the heart of Budapest. You’ll work with a great team to achieve clearly defined quarterly goals and help us stay on track with our business.

Salary: 250k-500k HUF NET based on your skill level, with value based raises from then on.

We run on a meritocracy: the more value you provide, the more we will be able to reward you. There is no top limit to what you can earn over time.

On top of a competitive and negotiable salary, we also offer:

• A long-term career opportunity and an international working environment
• Access to any training / development program you feel would help you with your life or career
• A fantastic and fun team working in the heart of Budapest (Oktogon)
• Support in reaching personal goals
• Weekly lunch with the team
• Unlimited vacation time
• Monthly social events (optional) ranging from pub quizzes, fancy meals, parties, cookery schools, and kayaking in the summer
• Flexible work-from-home and remote time
• Your choice between either a monthly gym membership or public transport pass
• Opportunity to travel the world for marketing events, all expenses paid
• And plenty of opportunity to improve your own photography (you can borrow whatever gear you’d like)

Apply Now

As you’ve probably noticed by now, this is not like the average career listing… because we’re not looking for an average person.

We’ve done our best to both attract the best person for the role, and repel anyone who is not right for it (like any good marketing message should).

The ball is now in your court.

Below, you’ll find a form that’s been specifically designed for this role (please choose the right one from the list), and fill it in, in detail.

We will shortly followup with a series of responses including a first review, testing, a phone interview, a 2-3 hour in person interview, and more.

An A-Player will breeze through the application process, whereas a B-Player will not.

One final message before we finish: If you don’t have a strong interest in learning and personal development, you will unfortunately find that you’ll be left behind by the growth of the rest of the team. We ask that you please do not apply for this role.

You’ll also need to read through our Vivid Vision – this shares exactly what our company will look like in three years time. It’s important that anyone who applies for this job understands the direction we’re going on, and wants to be a part of it.