Photography contests are a great way to showcase your images to the world. You can share your photos with a wider audience by entering these competitions. And you perhaps get some feedback from professionals or fellow photographers. You might not win any money. But posting your images on the competition’s website has a lot of […]

Peter Lik claims to be the world’s “most famous photographer. The most sought-after photographer, and the most awarded photographer.” That’s quite the claim, especially when someone talks about themselves. Can we take his word for it? Peter Lik is a complicated figure in the photography world. He’s as infamous as he is famous. And controversy […]

Having distinctive and recognisable branding is essential to succeed with your photography business. Effective photography branding reflects who you are as a photographer and helps you grow your business. It can be tricky to understand how all this works, so we put together this article to explain the ins and outs of photography branding. Why […]

Marketing has to be a top priority for any professional photographer. That might sound daunting and a little too corporate for photographers who’d rather stick to taking pictures. But you can’t ignore the marketing aspect of your photography business if you want to succeed. Expert Photography is here to help you hone your marketing strategy. […]

Photographers are visual people – writing doesn’t come easily to us all. Knowing that you have a mailing list you haven’t contacted in a while can feel like a burden. This guide will help you to develop an email marketing strategy and create emails that lead to increased bookings and high opening rates. The Benefits […]

Search Engine Optimization (SEO) can help your website rank higher in searches on Google and other major search engines. That’s why SEO for photographers is crucial. When you rank high for specific keywords, you drive traffic to your website. This can lead to more clients, who wouldn’t have found you otherwise. Here’s how to use SEO, […]

Successful marketing and branding are among the most challenging aspects of a profitable photography business. Many photographers make the mistake of letting their marketing slip when they are busy. Although you may not perceive the benefits of effective marketing immediately, it’s a powerful tool that pays off in the long run. Here are fifteen easy […]