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Yes Please

Raw vs. JPEG. Which one are you using? If you’re just starting out in photography, then it’s likely you’re shooting your images in JPEG format. You’ve also probably wondered whether you should be shooting raw images or not.

In fact, even if you’ve been handling a camera for a while, you may still not have an answer to that question.

Frequently Asked Questions About Shooting Raw

I often get asked why I prefer shooting raw instead of JPEG and what the benefits of one over the other are. This confusion seems to be borne out of what the camera does with any image after you press the shutter release. People also wonder how it will affect their final shot.

In this post, I’ll got through the questions I’m most often asked with regards to shooting raw or JPEG. In doing so, I hope to convince you why shooting raw is the way to go.

What RAW Stands For

This isn’t the most asked question I get. But it is the first thing to clear up. It’s a bit of a bugbear of mine and for good reason too.

A raw (note the lower case spelling) image contains all the raw data of the scene you’re capturing. Somehow over the years, photographers started referring to them as RAW images though. Why does this matter? Written this way, the word appears to be an acronym much like RAM when speaking about computers.

This just adds to the confusion people feel towards raw images, as no one can figure out what it stands for.

That’s because it doesn’t stand for anything! As a strong advocate of making photography accessible to everyone, I’d like to say that this needs to stop.

The next time you see somebody writing about RAW images, you can tell them why there’s no need for upper case.

What to Do About Memory Space

This is the very first thing that memory conscious photographers worry about and ask when considering a jump to raw.

At any stage of your photographic journey, memory use can be a concern. Even more so when you’re starting out with perhaps only a few smaller cards available to you. But this shouldn’t keep you from taking full advantage of the usefulness of raw pictures.

We all get into photography for the love of creating beautiful images. By shooting JPEG though, as noble a decision as that may be, you are restricting your photos’ potential. I’ll explain why.

When you take any photo with your camera, all the raw data of the scene is being recorded. This is regardless of which shooting mode you have selected. If you’re shooting in raw, all that data is saved straight to your memory for editing later.

After you’ve hit the shutter button in JPEG mode, however, an algorithm jumps in to process that raw data.

Your camera then applies what it thinks is the ideal white balance, colour, contrast and sharpening for the scene in front of you, in accordance with whichever picture style you have selected on your camera (vivid, landscape, neutral, etc.).

Once it has done that, it saves this image as a JPEG to your memory card and discards all the other raw data. This is why JPEG images have a much smaller file size than raw images.

File size comparison - raw file format vs jpeg

Raw files (shown here as a Nikon Electronic File or .NEF) are much larger than JPEG files

Why Raw Data Matters

By throwing away this useful raw data, you lose a lot of editing functionality in post-processing. Bright highlights and dark shadows will be difficult to recover.

You’ll also have less scope to change the white balance, and the white and black points of your image. This is because the settings chosen by the camera in JPEG mode are ‘baked in’.

That’s not to say that a JPEG image can’t be edited at all though. It just means that image quality deteriorates quicker when trying to edit. Take the JPEG image below.

JPEG Comparison - Train - Washed out colours - Shooting Raw

As you can see, the sky has some serious distortion when you ‘pull’ the highlights and raise the blue luminance. Now compare that to the edited raw image below.

Raw Comparison - Train - Colours more vibrant than JPEG - Shooting Raw

As you can see, that lost raw data makes a huge difference.

Why JPEG Looks Better Straight out of the Camera (SOOC)

This is true! Raw images do look ‘flat’ and dull when first opened on your computer. I had this question myself when first starting out. Raw images appear this way though because of the extended dynamic range contained within them.

Dynamic range is simply the amount of tonal range detail in the shot. That means the detail in the darkest shadows or brightest highlights. Because the raw image retains much more of this detail, the images look dull, almost grey, before editing.

With a few minor movements of the sliders in post-processing, you can convert the raw image to look much better than the JPEG shot though. This means you are controlling every aspect of how your shot looks.

As an example, take a look at the below image of Vasquez Rocks I captured in LA a while back. I shot this scene using raw + JPEG mode to show the differences in quality modes. First, the SOOC JPEG version.

JPEG Raw comparison - Landscape Photo - Desert Rock Formation - Shooting Raw - Vasquez Rocks

This is an OK shot of a famous landscape and it’s a perfectly usable image. It’s had some contrast and sharpening applied by the camera but is otherwise untouched.

Compare that to the raw image.

Raw JPEG Comparison - Raw SOOC - Muted Colours - Shooting Raw - Vasquez Rocks

You can see that this image is a lot less vibrant and looks flat. This is because it retains more shadow and highlight detail. But with some very basic editing, you can create a shot like this.

Enhanced Raw - Desert Landscape - Vibrant Colours - Minor Adjustments - Shooting Raw - Vasquez Rocks

Now which one would you prefer to print and frame on your wall?

How Much Editing Do Raw Files Really Require

In a word, no. In fact, I created the edited image above by moving no more than 8 sliders in Adobe Camera Raw.

I applied some sharpening, contrast, dropped the highlights and raised the shadows a little. I also increased the blue luminance a touch to bring some colour back to the sky. This took me no longer than 15 seconds.

With very little effort, we can make something much more engaging than our cameras can on their own.

When editing your image in Adobe Camera Raw, you are also doing so in a non-destructive way. The raw image file creates a ‘sidecar’ file alongside it when you open it. This records all the edits you make within ACR.

Unless you remove or delete that sidecar file, you can go back to camera raw at any stage later and change the image. You can either restore it to its defaults or continue editing.

It’s important to note that changes made within the main PS program won’t be saved to this sidecar file, so those changes can’t be changed later in Camera Raw.

When to Choose Raw over JPEG

Similar to the above question, the one word answer is ‘always’. Even shots of a casual family get together might prove important and full dynamic range could come in handy.

I’ve lost count of the shots I’ve taken in similar circumstances that have ended up in my portfolio or being sold for stock. A shot that may at first seem like nothing special, can often turn into a high quality image after a little editing.

As an example, this image from a family day out to a steam railway museum looked pretty boring when I took a first look. But after I’d taken a few minutes to edit it, I added it to my stock photo library and it sold.

Steam Engine Raw Photo - Raw vs JPEG - Vibrant image - Shooting Raw

Shooting raw will offer you the greatest potential to enhance your images, even when you don’t expect you’ll need to.

What About Expensive Photo Editing Software

Depending on the case, one person’s expensive could be another’s essential. In the past, I tended to agree that software was prohibitively expensive for hobbyists.

Back in the days before Adobe Creative Cloud (CC), a full version of Photoshop would cost around $800. That was just for a standalone copy of the program as well. If you wanted updates, then you’d have to spend another $800 on the latest version a few years later.

With the advent of Adobe CC though, everything is now a little more affordable. For around £8 a month you can get access to the photography package which offers BOTH Photoshop and Lightroom. Not only that, but you’ll also get regular updates as they become available.

All you do is download them within the CC app on your device and away you go.

If that’s still too much, then there is yet another option. If your camera has raw capability, then the manufacturer should supply its own free raw editing software.

Granted it may not give you the power that the Adobe (or other) programs do, but it should at least allow you to edit and convert your images.

Lastly, most new smartphones can take and edit raw images now too. That means even images downloaded to the phone can be edited on the go. Raw editing on mobile is now easier than ever and within everybody’s reach.


Simply put, by not shooting raw, you’re doing your photos a complete disservice.

The vast majority of shots taken in JPEG will look OK as far as snapshots go. But to really boost your images, you need to retain the ability to fully enhance them yourself.

Allowing the camera to make all post processing decisions for you, also takes away part of the fun of capturing images. That’s the skill and mastery involved in learning how to get the best out of them in your chosen photo editor. The only way to do that is to shoot raw.

So go on, push the boat out, swap to raw image capture. Or try raw + JPEG if you’re nervous the first few times. See how much farther you can take your images!

Ready to start shooting raw? Not sure how to process raw photos to bring them to life? Try the Nik Collection for Lightroom and Photoshop. It’s free! And a great starting point now you know the answer to raw vs. JPEG.

Keen to learn more about editing in Lightroom? Take a look at our Effortless Editing Course for more lessons to master photo-editing.

A note from Josh, ExpertPhotography's Photographer-In-Chief:

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Peter Treadway

Peter Treadway better known online as Hybrid Peter, is a UK based international Wedding and travel photographer, who uses his years of professional experience to educate and train the next generation of photography enthusiasts, running regular photo walk workshops with his company Hybrid Photography. When not shooting events or teaching, Peter can be found photographing many of the world's most beautiful architectural interiors.

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