These photos are not going on someone’s wall or being sent to Grandma in a card. They will be used to generate more income for a company.
This means that your rates will need to be quite different. Be sure to have a discussion with your client about what type of use their photos will get.
This will affect the rate and also the shoot process.
For example, a client might use a headshot for social media profiles and a postcard flyer.
But they might use an environmental portrait to promote a new luxury resort. This can be in national print magazine, online ads, and the resort’s website.
In this case, the headshot client may need lower resolution files. And they will create less profit from the photos.
But the resort will require high-resolution images that they’ll use across the country.
This will help them to generate a significant amount of income.
Once you understand your client’s needs, get specific. This includes with what rights the contract grants them.
Adjust rates depending on these needs.
4. Keep Your Network Active
Having a network of good professional relationships is good for referrals. It also serves as a pool of resources.
Don’t own a studio but need one for a shoot? Maybe you know a commercial photographer who has his own studio and can rent it to you by the day.
Have a fashion shoot coming up and need help? Maybe you know a stylist or a make-up artist that can come in and create the look the client needs.
Even knowing people with connections to different locations throughout your town can be helpful. When a certain spot works as the perfect backdrop for your client’s vision, you can ask them.
Having a healthy and active network is essential. It means that you won’t be calling on strangers from an online listing to help in your shoots.
You’ll be calling on trusted professional colleagues who you know can do a great job.
Commercial photography can seem out of reach. That’s only if you think of it as large complicated shoots for international corporations launching ad campaigns.
When taking a closer look, though, there are lots of needs, big and small, that fall under the umbrella of commercial photography.
One way to get started is to begin with small jobs. As you grow more comfortable with the process, you can then build on them and do larger requests.
Whether big or small, though, let your imagination run wild with possibilities for your commercial clients!
A note from Josh, ExpertPhotography's Photographer-In-Chief:
Thank you for reading...
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