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Social Media Marketing for Photographers (11 Tips in 2024)

Last updated: March 13, 2024 - 11 min read
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Social media marketing for photographers is one of the most efficient ways to get your work in front of more people. It can also be overwhelming, especially if you’re just starting. So here are 11 tips to help you get the most out of social media marketing for your photography business.


Social Media Marketing for Photographers (11 Tips)

Apply these 11 tips all at once or pick and choose what you want to apply.

1. Choosing Between Niche Appeal or Diversification for Consistency

The niche appeal marketing strategy is popular with photographers specializing in one field. Niche appeal means creating a brand that appeals to a particular demographic.
This can be a color scheme, a style, or subject matter. Anything characteristic of your photography business in an obvious way works.
But for this strategy to work, all your social media content must follow it. It must be tailored to represent a very recognizable and particular aesthetic.
All your hashtags should also target only the people drawn to that theme. Those are the ones likely to stick around and click “follow.”

Screenshot of Expertphotographys Macro Magic Instagram page
Focusing on macro photography is a good example of niche appeal.

There are several benefits to niche appeal social media strategies. Clients interested in booking you or buying your courses will know what to expect.
The downside is that you might find yourself stuck in your niche with insufficient clients interested in your offering. Here’s where a diversification strategy might prove more helpful. With diversification, you can attract a larger number of followers.
You’ll offer a large variety of photography if you choose to diversify. Your appeal is that you do everything and can adapt to any client request. Your social media feed can encompass all the different work that you do.
The best way to approach this strategy is to assign different days to different subjects. This keeps your content new and interesting.
The downside to diversification is that it can put off some clients. This can, at times, cause you to lose business.
Screenshot of Expertphotographys Instagram page
Diversification means appealing to many different people.


2. Interact With People to Increase Your Follower Base

Social media is for interaction and engagement. The original purpose of many of the social media platforms was to connect users. This includes Facebook, Instagram, Twitter, etc.
A great strategy for gaining new followers and fans is to be interactive. Talk to the people viewing your work, and respond to all the comments. Share your social media love by “liking” your followers’ posts.
You can also utilize the more personal approach of posting stories on Instagram and Facebook. Plus, ask your followers questions. This is an excellent way to interact more with them and encourage engagement.
Use every photograph you post as an opportunity for interaction. Ask your followers to share their stories and opinions. Or even their own photos!
On a sneaky note, this allows you to gauge your potential (or current) client’s aesthetics. You can then modify your business model to attract brand loyalty.
The downside of this strategy is that it is very time-consuming.
A man using his laptop in a cafe


3. Be Relatable to Gain Valuable Followers

The more relatable you are, the higher the likelihood of gaining significant business and repeat customers. This is Marketing 101.
It is true for social media platforms as well. But in a different way. Followers want to feel like they can relate, understand, and have a kinship with you. In certain ways, they want to get to know you.
This is a big reason companies often create a “personality” for their brands. Being relatable is a common and brilliant social media strategy. Companies, individuals, and brands use it all the time.
For photographers, a great way to create more relatable content is to let your personality shine. For example, take behind-the-scenes photographs! Make commentary on your photography process. And take selfies with your camera gear.
If you have any hobbies, take a few professional-quality images of what you like to do. Show parts of your life that people can connect with.
This strategy comes with a bonus. Clients will feel more comfortable with you if they know you better. It may seem silly. But sharing on social media makes strangers feel more like friends.
This strategy can work for current and potential clients who follow your accounts. They’ll be more comfortable around you during the shoots. And your photographs will be better.
The downside of this strategy is that not everyone will enjoy what they learn about you. That doesn’t mean you are not an excellent photographer. But you cannot please everyone.
A black and white selfie portrait of a man


4. Use Trending Hashtags and Topics to Fit Current Happenings

This is a quick, easy, and fun way to engage in social media culture. Be up to speed with relevant hashtags and current trending topics.
Then it’s best to cater some of your work to fit current happenings. This can be a brilliant way to get your photography in front of millions of brand-new eyes.
Hashtags are words or phrases preceded by a hash or pound sign (#). These are used to identify messages on a specific topic. By adding hashtags to your image, you are categorizing it.
Users can click on the hashtag to see other images within that group. This is how your image becomes part of public viewing.
Many hashtags are dedicated to certain industries, days of the week, or months of the year. Here’s a complete guide to using hashtags for photography.
Popular hashtags for photographers on Instagram, Twitter, and Facebook include #collectivelycreate, #shutterbug, #photographerlife, #photographysouls, and more.
Some commonly used days-of-the-week hashtags include #throwbackthursday, #flashbackfriday, #sundayfunday, and many more. You can find many new fans by tailoring your social media content to be relevant to these tags.
A trending topic experiences a surge in popularity on one or more social media platforms. This only happens for a limited duration of time.
Trending topics include news stories, seasons, popular music, and television shows. Try doing regular Google searches, exploring social media feeds, and seeing what is out there.
The disadvantage of this strategy is that you can get caught up in it. Some spend too much time trying to adhere to current hashtags and topics. They lose some of their artistic vision in the process.
A girl using her cellphone at the breakfast table

5. Embrace Your Brand to Stay Consistent

Sometimes the best strategy means going back to business basics. You’ll need to have or build a very solid and recognizable brand.
You can use social media to embrace your brand and sell the lifestyle that is associated with it. This is true for photographers too. Photography sells an experience as much as it does final images.
You can do this in various ways, from creating niche content to fun behind-the-scenes clips.
A close up of a smartphone opened on Instagram


6. Be Active in the Relevant Online Communities

Instead of twiddling your thumbs and waiting for the community to come to you – go to the community! The whole point of social media is to be able to engage with a tribe of people all over the world.
Start being active in the online community that caters to what you do, who you are, and where your demographic hangs out. This is an excellent way to build a massive following. Plus, you can learn a thing or two from your peers.
This is the strategy I recommend including as part of your social media campaign. It can increase your recognition, help you grow as an artist, and meet like-minded individuals.
On Facebook, you can use “groups.” These connect you to many communities you can become a part of. Join several that strike your fancy or your business’s fancy. Then start commenting, posting, and participating.
Use Instagram and Twitter’s hashtag system. That way, you can find users that are into the same things you are and engage with them.
On Instagram, you will also have the option to submit your images to certain online magazines and collectives. This can boost your overall popularity and reputation among industry professionals.
Large group of people hanging out at an outdoor festival


7. Figure Out the Goal of Your Strategy First

All social media strategies need to start with a goal in mind. For many photographers, the intent is to expand their photography brand and become better known.
The recognition can be invaluable with your name and portfolio out there for the masses to see. It can lead to a significant amount of photography work and client retention.
But it’s best to break that down. Start thinking about what kind of clients you seek and what kind of recognition you want.
A good way to outline a mini-business plan for your social media career is to use the intent as your header. Then add various goals that expand upon your needs.
Here are two examples:

  • Intent: Gain more recognition to acquire more clients.
  • Goals: Find more dog owners in Los Angeles that would be interested in my services. Reach 1,000 followers in the state of California.

With this plan in mind, you can find the best strategy or a mixture of strategies that fit your goals.

A man looking at moodboards and notes pinned to a wall


8. Produce Quality Content to Stay Relevant

The definition of quality content is a bit different in a social media sense. Quality content is a proficient, beautiful image taken with a professional camera. Right? Yes, but when it comes to social media, there’re some other important aspects:

  • The content is informational or expresses an idea
  • The content is highly entertaining and shareable
  • The content is unique
  • The content provides value to the viewer
  • The content is personal and empathetic
  • The content is optimized for SEO (optional, depending on the social media platform).

These characteristics can be subjective. But there’s one way to know whether it does or doesn’t. Keep an eye on how your fans interact (or don’t interact) with your post. That’ll tell you everything you need to know.
A girl lying in autumn leaves to take a photo with a DSLR


9. Adapt Your Strategy for Each Platform

Each social media platform has a specialty. Adapting your content is the key to getting the right user interaction.
Instagram caters to images and prefers image content over anything else. It wants users to engage with photos. But it doesn’t encourage conversation.
Facebook is more of a conversational and sharing platform. It wants people talking to each other more than images. Twitter wants quick, snappy snippets of people’s day-to-day life. And YouTube is for video content only.
When choosing a social media strategy, keep these things in mind. An interactive approach might be best for Instagram and Facebook but not Twitter.
A hand holding a smartphone with social networks apps on screen


10. Schedule Your Posts to Be More Visible

Don’t forget about being consistent. This might sound tedious. But knowing that they can expect a post from you daily will make your followers stick around.
But don’t go overboard. Always posting won’t do you any good if you’re not posting at the proper time. If you post at 3:00 a.m., when most of your fans sleep, no one will see it!
Try to schedule your posts around the times when people will see them. On weekdays, try to post during lunch hours or after working hours.
Avoid posting when your following might be stuck in rush hour traffic, at work, or still sleeping. On weekends, account for the fact that many people like to go out and party on Saturday and sleep in on Sunday.
Using services like Instagram Business, you can track down your followers’ activity. So try to get around posting at a time when people are less likely to be on their phones. And keep in mind that holidays may result in lower engagement across the board.
Four white clocks set to London, New York, Tokyo, Moscow Timezones


11. Avoid Fake Interactions to Stay Authentic on Social Media

Authenticity is a very important concept in social media. Deceiving your users about who you are will come back to bite you later on. So be yourself, express your voice, and show your artistic vision.
Do try partnering with other accounts, photographers, brands, and businesses. This way, you can cross-promote each other and share the love.
And don’t cheat. Buying fake followers or engagement is an easy way to throw money down the drain, and it isn’t fooling anyone. The fake interaction will also mess up your market research!
Instead of this, make a smarter investment. Try to launch paid campaigns to promote your work.
A cute sign saying 'turn ideas into reality' on a windowsill


Conclusion: Social Media Marketing for Photographers

Now that you have these marketing strategies make the most of social media! Photographers need a social media presence for their business. Your social media marketing strategy will influence your success in the business field.
Find goals to achieve. Then plan your social media actions with care. Lastly, measure the outcome to see what you are doing well and what you could do better!