As photographers, we are always looking to get noticed. This may be on social media platforms, to find more clients or to bring more attention to our blogs or websites. But getting your photos noticed is harder than ever nowadays.
So what exactly do you need to do make your photos stand out in a world swamped by images?
This post is all about techniques to draw attention to your photos, in an effort to help build a profile for yourself as a photographer.
Be Good at Photography
This one almost goes without saying. You need to have good images if you want exposure. People will look at your images, and they need to be of the highest quality. Otherwise, they will pass them and move on to the next.
You want to get noticed for the right reasons so the better you are at photography, the more likely you are to stand out.
Saying that, even average photography can get recognition. If the content or subject is special or interesting enough, you can easily corner the market.
Create Something Unique
If you think outside of the box with your photography, there’s a good chance that you will gain a good amount of exposure. You will need to create something that’s both impressive and interesting.
There are many photography and tech websites such as PetaPixel, Gizmondo, and SLRLounge. All of these, along with providing excellent content, aggregate news and interesting blog articles. Their followers then share them.
These articles are ultimately picked up because the photographer has produced interesting work. They’ve thought outside the box.
Topics can range anywhere between how to create a hidden camera mirror photo, or when Ian Ruhter turned his truck into a tintype camera.
The photos he created were awesome. If they had been shot on a digital camera, they simply would not have received as much attention. It was the process and results that everyone was talking about.
One of the reasons he got noticed is because he turned an entire truck into a camera. Then, he used it to take astounding wet-plate photos.
There are countless examples of interesting photography on these sites. Shared because of their interesting methods or subject.
Think outside the box and try to create something unique. This will help you start to become noticed too.
Run a Photography Blog
A photography blog could be just the thing to showcase your captures. ExpertPhotography, whether you like it or not, has shown its photographs to millions of people.
This is the kind of exposure you could get for your photos, if you run a successful photography blog.
It doesn’t need to be an all-encompassing photography blog that takes up all your time. But, it has never been easier to add a blog to your own photography website. Let us show you how to do it here.
Not only will it help you to earn more exposure for your work. It will also bring people and prospective customers and clients to your already established online presence and portfolio.
Enter Photography Contests
There are hundreds of photography blogs all over the world for you to delve into. Not only do they show off your best work, they could even net you prizes of money, camera equipment and, guess what, even more, exposure.
This is a really easy way to both have your photography noticed and to potentially get better photographic equipment. In turn, this may even feed into capturing more stunning images.
You can see a whole range of competitons here, and receive an update every time a new one starts.
One thing to note is that you should be careful to read the terms and conditions before entering. Some competitions may state that they have the right to use your photo, where and whenever they choose, without any kind of reimbursement.
Get Your Photos Published
Talk to your local newspapers and magazines. Even talk to your local promoters.
Every single one of these needs photos regularly. If you can provide for them, you’ll earn money, and get your name out there.
You’d be pleasantly surprised how easy it is to get a press pass for local events. I’ve done it many times and people haven’t even asked to see a portfolio, or who I work for.
You can then take these photos to local papers and start to earn money (always charge them, they have a budget for this sort of thing), and get published.
Pick up the phone and call your local paper today. In my experience, a phone call is a lot harder to ignore than an email.
If you’re just getting started, then forums are a great place to showcase your photography. I remember reading about what Eric Kim said about starting out in street photography.
He posted some of his photos in a street photography forum and that got him a lot of attention.
Photographers out there know how important other venues are. By adding images to important and informative text will make sure your post isn’t deleted or overpassed.
The images need to be relevant, as does your text, otherwise it’s self-promotion, and your photos will be taken down.
Check out our Facebook page if you would like to share some of your photos.
Facebook, Instagram, Twitter and Linkedin are the three biggest and most important social media networks. This is where you will find your biggest audience, and therefore, the biggest chance of people noticing your work.
Facebook has 2.19 Billion active Facebook pages, Instagram has 1 billion active users, Twiter has 328 Million and Linkedin 500 Million.
This gives you an audience of over 4 billion active users. Sure, some users will have all three types of social media pages, but there are three chances they will see it and not miss your photography.
Photo Sharing Networks
Websites like Flickr and 500px are great for getting yourself noticed as a photographer. However, these sites require very high-quality images.
Photos of flowers in your back garden aren’t going to send any real recognition your way. Your images will not get a second look.
If you like sharing your photos and receiving feedback, photo sharing is for you. Networking with other photographers and having a potential of thousands of readers are the advantages here.
Networking with other photographers, and having a potential of thousands of viewers. These are just a few good reasons why you should join a photo sharing website.
500px is a great place to showcase your work, and Flickr still manages to hold its own. There are many to choose from, and I find Behance to show a professional page to showcase your work. Instagram is the frontrunner in this area.
Reddit is a fantastic example of how a regular person can gain a huge amount of exposure with just a single photo.
One of EP’s Top 20 Young Photographers in 2012, Mark Jaworski recently posted the photo below to Reddit, in the pics section. With over 1500 upvotes, tens of thousands of people would have seen it. If not hundreds of thousands.
With a very active comment section, Reddit links to both his website and online portfolio. This proved to be a great way for Mark to get his photos noticed.
Photography galleries are always looking for content. They may have 12+ shows and exhibitions a year, and not all of them planned in advance. They will also be looking to showcase more work in the months after this period.
Contacting them to ask for a small exhibition saves them work and time. It’s not that hard to have your photos hung in small, local galleries.
I’m not talking about huge exhibitions here, just local galleries, selling local photos.
you may find that your local area has many local galleries. In Budapest alone, the city districts have well over 40 places where you can potentially hang and showcase your images. This isn’t even talking about bars, cafes and eateries.
You may have to rent wall space, or put in some time, but if your photos sell, then it will more than pay for itself.
Galleries are a really easy way to earn a little bit more money and get your photos noticed. If you’ll excuse the pun, it’s all about exposure.
A note from Josh, ExpertPhotography's Photographer-In-Chief:
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