Do You Want to Understand Your Frustrating Camera and Take Great Photos Today?


Watch this free video to...

  • End the frustration by adjusting just a few simple controls on your camera...
  • Make photography much easier, and look more professional too...
  • Remove all the complication & guesswork from using your camera...

Where should I send your video?

Your privacy is safe I will never share your information.

Do you want to understand your camera and take great photos today?

Yes Please

It’s not the camera, it’s the lens, but not just any old lens; the right kind of lens. I’ve only owned just two digital SLR’s, a Canon 400D, and a Canon 50D, which I currently use. Neither of these cameras contributed to the quality of my photos much at all, although it is nice to be able to boost the ISO a little more in a newer camera. I bought my Canon 50D secondhand, two years ago, for £600, and it’s not needed replacing yet. That’s because it’s not about the megapixels, it’s about the lens that you use.

It’s time to stop investing in the wrong photography gear.

Lenses are an investment. If you buy the right ones, then they’re a much more sensible purchase than a new camera, which you more than likely don’t need. Purely from an investment point of view, lenses do three main things for you.

  1. They keep their value long after you’ve bought them.
  2. They rarely go out of date (will continue to fit on new cameras).
  3. They will still fit more expensive cameras when you do decide it’s time to upgrade your body (if you choose the right ones, but we’ll get to that).

That alone should be enough for you to realise that you should be investing in lenses, but wait, there’s more…


Without a doubt, the best thing you can do to increase the visual quality of your photos, is to invest in good lenses. That means replacing your kit lens and never looking back. Sure, a better quality noise at a high ISO on your camera will help too, but good lenses will allow you to take photos will less light anyway. Also, more megapixels are nice if you want to print a lot of your photos, but to be honest, they’re largely unimportant; I can’t even remember how many my camera’s have each.

If you choose the right quality lenses, such as Canon L lenses, then it’s going to get very expensive, but you will see a drastic increase in quality. When you compare them to the kit lenses that come with cameras, particularly Canon’s one, which is notoriously bad, you will be blown away by the quality. This isn’t without it’s downside though, and as I mentioned before, it’s the price.

I’ve bought 3 Canon L lenses in the past year, and they’ve cost me £2600 collectively. Not cheap at all, no, but they will last me for as long as I look after them. There’s no reason for them to stop working, or go out of date, which can’t be said for camera bodies. If it’s not the technology that puts them out of date, it’s the lifespan on the shutter that will.

It seems that every month, there’s a new digital SLR on the market, which claims to boast new features that your camera can’t do, and every release pushes down the value of your camera. No matter when you buy a new camera, it’s always going to be out of date very quickly, and that’s why it makes sense to upgrade every 3-4 years, and invest your money in lenses in the mean time. You’ll find that although these new cameras claim to do more, when it comes down to it, they all do exactly the same thing.

Choosing the Right Lens

I’ve actually written a lens buying guide in the past, which you can view here, but it doesn’t quite cover choosing the right lens in terms of investment. I’m going to tell you something here that you’re probably not going to want to hear, but it has to be said. That amazing 18-250mm Sigma is rubbish. You may own it, or have been considered buying it (even I have in the past), but I’m about to make you regret your decision. It may be good if you don’t want to carry around lots of lenses, or want to go travelling, but I’m afraid that if you want quality and versatility, then carrying lenses is exactly what you’re going to have to do.

Let me explain. My go-to lens is a Canon 24-70mm f/2.8L, which I shoot on a crop sensor body. That means that all of my photos are slightly more zoomed, so they’re more like 38-112mm. I’ll get to crop sensor lenses further down the page. Because I’m shooting on a more limited zoom range, this allows the lens manufacturers to improve other aspects of the lens, because there is less moving parts getting in the way.

My lens maintains an aperture of f/2.8 across the entire zoom range, which allows a lot more light in than the f/3.5-6.3 of the Sigma. It allows nearly twice as much light in than when the Sigma is zoomed out, and over four times as much light as when the Sigma is zoomed in. This all has to do with the aperture, which you can read more about here.

It’s not just about the amount of light that the lens will let in, which will ultimately improve the performance of the lens, but it’s the quality of the glass as well. The quality of glass that is used in high end lenses is by far superior to the cheap all-in-1 lenses that you can buy, and this provides much better results. If you want to see this for yourself, but don’t want to invest just yet, then I would suggest renting a lens, or perhaps buy and old film SLR, with an excellent, but cheap prime lens.

When you do eventually come to upgrade, you will still be able to fit these professional quality lenses onto your new camera, if you do decide to go for a full frame camera. Have a look at the diagram below which demonstrates the difference in sensor sizes. The black circle is a lens projection from a full frame lens, which covers both sensor sizes. If you choose certain other lenses, such as the Sigma mentioned above, or a Canon EF-S lens, or Nikon DX lens, then this projection is only going to cover the red square. And this means that all the money you thought you were saving by buying a cheaper lens, is now wasted, as you can’t use them on your new camera. 

To counteract the problem of the crop sensor, I’ve simply purchased a 17-40mm lens instead, which will allow me to reach the wider angles, while still maintaining excellent quality photos. It doesn’t do it all in one lens, but I use them at different times, and so long as you think about what you’re going to be taking photos of in advance, it’s not a problem.

This all sounds a little too expensive…

So buying lenses isn’t cheap, that’s true, but there are some simpler options out there for you. For example, I’m sure you’ve heard me rave in the past about the 50mm f/1.8, which can be picked up for only $100-200. This is the best lens to get learning about your aperture on, and start taking better quality photos. It’s not amazing quality, but it will be a huge difference to what you’re currently using.

Not looking to upgrade to a full frame camera in the next 10 years? That’s not a problem either. Check out these lenses, which both boast an aperture of f/2.8 across the zoom range, and excellent quality glass.

  1. Canon EF-S 17-55mm f/2.8 IS USM Lens
  2. Nikon 17-55mm f/2.8G ED-IF AF-S DX

Both around the $1000 range, but at least you’re getting the quality, aperture, and the zoom range. There’s nothing wrong with not upgrading to a full sensor SLR

Thinking about upgrading your camera in the foreseeable future, and want the best lenses to go with it? These are three that I own.

  1. Canon EF 24-70mm f/2.8L USM
  2. Canon EF 35mm f/1.4L USM
  3. Canon EF 17-40mm f/4L USM

Invest in the right lens now and you won’t regret it. Ok, you might regret getting addicted to buying amazing quality lenses and spending all of your money, but there are worse things that could happen.

When it comes to buying a lens, you should be reassured by how expensive it is, how wide the aperture is, and how limited the zoom range is. If you want to know more about choosing the right lens for you, check out this lens buying guide. Oh, and hit like below if you’ve enjoyed this post :).

Why You’re Investing in The Wrong Photography Gear

Thank you for reading...

CLICK HERE if you want to capture breathtaking images, without the frustration of a complicated camera.

It's my training video that will walk you how to use your camera's functions in just 10 minutes - for free!

I also offer video courses and ebooks covering the following subjects:

You could be just a few days away from finally understanding how to use your camera to take great photos!

Thanks again for reading my post!


I'm a self taught photographer from Brighton, England. I take a lot of photos and enjoy teaching my methods to anyone willing to learn- this is my blog, check out my video training & Google.

Related Posts