One way you can evolve as a photographer is with your wedding photo editing style.
We’ll show you the 6 most common wedding photography trends. By the end of this article you’ll see which editing style’s for you.
How Your Wedding Photography Editing Style Affects Your Business
Your wedding photo editing style is one of the main ways you can stand out. And clients will pick a wedding photographer based on their photography style. This includes editing.
There are certainly many different styles of editing wedding photos. Trust me when I say that there is a clientele and market for almost any type of wedding photography.
Some styles are what I call evergreen. Natural looking wedding photos which feature bright and clean editing, for example.
Dark and moody, HDR processed, special effects and sepia tones are temporary trends.
The style of wedding photography you choose depends on what you want your work to show. And the type of clients you want to attract.
When you are starting out, it is very tempting to pick a popular trend of wedding photo editing. It might seem like couples are gravitating towards that particular style.
You might think it’ll make potential clients more likely to book your services. I encourage you to think long term business goals for a moment.
Wedding photos last for generations. I still have my parents’ wedding photos in my study. And I love looking at old family wedding photos. They’re a way to connect with my family who are no longer around.
People want to be able to identify features and colours. They want images that offer a true depiction of the actual events. They don’t want editing influencing the mood or tone of an image.
Trend no. 1: Light, Bright and Airy Photos
I started out with wedding photography a few years ago. So I took a hard look at my editing style to find consistency in what kind of work I was producing.
I found that a majority of my images were bright and airy. And they gave a sense of clean natural editing.
I like bright and airy images with lots of light and emotion. This kind of images inspire me and make me happy. I want my wedding clients to feel the same way.
I want their images to be clean and as natural as possible. That’s why my style of wedding photo editing is somewhere between classic and airy.
To make this happen on a consistent basic, I look for good light and a clean, uncluttered background.
If I can only have one of these things, I will always pick good light above all else. I need that element for editing my photos in my style.
Light and airy editing effect for wedding photos uses soft natural light to accentuate the portrait. The tones are even and the histogram is slightly to the right (over exposed by 1/2 to 1 stop in most cases).Use natural light to your advantage to create a clean bright effect to your wedding photos.This was taken in open shade even though we did bridal portraits at noon. The open shade created a nice even lighting on the bride’s face and skin. The pastel colours helped make the decision to go natural and bright for my wedding editing here.
I also like to have a consistent editing style between all the different types of photography that I create. It makes for a very efficient post-processing workflow.
To make things even easier, I create presets that represent my editing style. I can use these across all the different genres with minor adjustments.
2. Dark and Moody
Dark and moody images are a recent but popular editing trend. These photos can look very romantic and bring a very cinematic feel to a photo.
I have found that there tends to be a lot more saturation in some parts of the image. This means that certain skin tones look a little unnatural.
Sometimes the darker tones mean that the images tend to have an orangish/black look. This doesn’t always translate very well when printed.
Another thing is that this look does not translate well from an indoor to an outdoor setting and vice versa.
Images from a complete wedding do tend to look a bit disjointed. They also do not flow well in terms of look throughout the day.
As you compare the same image edited in two separate ways, you can see these two different editing styles. Dark and moody does affect the light and tone to some extent in these images.I find dark and moody images work better in indoor artificial lighting where this style of wedding photography editing accentuates the element of drama artificial lighting provides.
3. Matte Look
Matte images tend to appear as if you placed a slight hazy filter over the image. Sometimes, the image seems a bit soft and not quite tack sharp.
These types of images also don’t translate very well onto a printed format.
In some cases, a little matte effect looks great. I find that they work better on images taken outdoors as opposed to indoor portraits.Here there was directional light on my lovely bride. A matte effect on these wedding photos darkened the dark areas and brightened the light area a bit too much for my taste. I prefer seeing her face clearly and the natural colour of the flowers.
There are many different ways to add a matte effect to your images. One of the easiest ways is to adjust the Tone Curve in the Develop Module in Lightroom.
Then adjust the individual points so that they form a ‘S’ shaped curve. You can always change the shape to fine tune the matte effect.
4. Desaturated Elements
A desaturated editing style means that all the colours in the image are very muted. Bright colours like red roses, or bright greens from outdoor foliage are all toned down. They appear less bright.
Overall desaturation also tends to make the skin look muted and washed out.
This style seems to be quite popular lately. It’s especially common for greenery (i.e. trees and brushes) to be toned down.
When the overall image is desaturated, it affects all the colors in the image. Instead, using selective coloring sliders to increase and decrease certain colors isolated the effect to specific colors.
A better option would be to tone down only certain colors. Not desaturate the entire image.
This could be the bright green foliage, which would give a normal appearance to the image.
5. HDR Editing
HDR editing takes some getting used to. By definition, it means a high dynamic range of tones. This particular style tends to work well with landscapes and nature images. It helps bring out the colours and make landscape images pop.
It does not work well in all forms of photography. With wedding photos, I find HDR editing very jarring and super saturated. Colours, particularly skin tones, look off.
Now this is not to say that this will never work.
If you like a more saturated and contrasty type of image, check out HDR editing. But keep in mind that you might have to tone down the colours and contrast to suit your style.
This type of wedding photography editing might seem a bit more dramatic. Chances are you will not give these images as is to your clients. If you want to saturate or add drama to the images, you are better off adjusting vibrance or saturation on specific colours than the whole image.Notice how the HDR effect impacts the entire photo. The greens appear super saturated and even the skin tones look unnatural.
6. Black and White Wedding Photo Editing
Some photographers only work in black and white editing format for weddings.
But I do feel like weddings have a lot of colour and style elements. These do not always translate well to black and white.
Oftentimes brides and grooms choose wedding colours to match their own personal style. If I were to convert every photo to a monochrome colour scheme, a lot of those details would disappear.
On the flip side, a black and white image is so classic when done right. Think about how iconic old black and white images of your grandparents are. There is almost no need for any explanation about dates, eras or even styles.
But the wedding industry these days is so much more detail oriented. It’s styled to suit every colour palette out there.
It would be a shame to not showcase all that beauty in wedding photos.
That being said, I always mix a few black and white wedding images into my client’s wedding portfolio. Those are often the ones they print and hang on their walls.
I love the timeless appeal of black and white wedding photos. They add an element of authenticity to the images because the only thing that matters here are the subjects a.k.a the bride and the groom.I always experiment with black and white images with my wedding photos. Some images like this one outdoors have a very vogue-type look.
Conclusion
As you can see there are many different ways to edit your client’s wedding photos. At the end of the day it all boils down to personal preference and the kind of clients you want to attract.
When picking a style think about the longevity of photos and potential printing issues. Also keep in mind that your images will be easy to date if you choose a current trend over a classic one.
Classic wedding images will also never go out of style. There is always a need for and a recognition of their beauty. If you’re looking for some more great tips, we have great posts on essential wedding accessories,free wedding photography presets or photo editing apps you should check out too!
