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10 Best Website Builder for Photographers in 2023 (Updated)

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If you’re a photographer, you know that having your own website is essential to your business. Not only does it give you a place to showcase your work, but it also allows potential clients to contact you and learn more about your services

But how can you find the best website builder for photographers?

To help make your decision easier, we’ve compiled a list of the 10 best website builders for photographers in 2022.

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Why You Need A Photography Website With A Website Builder For Photographers

A website is a photographer’s shop window. It’s the place you can display your best photography work. And anyone can check it out. These might be simple admirers of your work, or they could be potential clients.

Social media can be a useful tool for photographers. You can display your favorite photos and gain a bit of exposure. But if you’re serious about photography as a career, you need a photography website.

A photography website is an online portfolio and gallery. You can display your best work with separate sections for different projects and styles. The strategy is up to you. You can show a wide range of styles. Or you can target the area of photography that makes you employable.

A website isn’t only a photography portfolio. It’s your business card, your personal profile, and a point of contact. Some people may already be familiar with your work, but they want to learn more about you. And the place to do that is your photography website.

Man working at desk with laptop, camera, and coffee
© Nako Photography (

The Best Website Builders for Photographers

Now that you know why you need a photography website, it’s time to start building. To do that, you need to know which is the best website builder for photographers.

We’ve listed paid and free website builders. And there are options for photographers with different website requirements. Our list has a photography website builder for everyone.

1. Elementor

<img class="aligncenter wp-image-729877 size-full" src="" alt="Screenshot of Elementor Portfolio a website builder for photographers” width=”700″ height=”539″ />

Elementor is a web builder designed with creatives in mind. It has templates for media, eCommerce, and resumes. And it has specific portfolio templates for photographers.

If you’re worried about your computer skills, there’s no need to worry with Elementor. The interface is intuitive and easy to use. Many of the features work with an easy drag-and-drop system. It’s perfect for your first website builder.

The program is beginner-friendly, but the final results are suitable for any professional photographer. The page designs are classy with a contemporary aesthetic. The final pages are slick, smart, and stylish. And your photos will look great in their photographer templates.


Elementor is a WordPress plugin, so you need an account before downloading Elementor. But if you’re familiar with WordPress already, there aren’t many surprises with usability.

The menus are clear, so you can always find what you need. And it’s easy to apply the features you want to your photography website. There’s a drag-and-drop interface that gives you incredible freedom to structure your page. There are very few limitations.

Elementor allows you to display your portfolio however you wish. You can use the templates they provide. But you can also make adjustments to make a unique visual experience. With Elementor, you can create a memorable photography site.

Pricing Options

Photographers with a tight budget will be pleased to know Elementor has a free option. It’s not just a trial period. You can download this option for free of charge, without secret payments later on. Elementor is the best website builder for photographers on a budget.

The free option is the most basic version of the program. Free users still get a fantastic user interface and 30+ basic widgets and templates. That’s more than enough to get you started.

If you do find that restrictive, you have the option to upgrade to one of their paid plans. If you only need a single website, the Elementor Essential package should suit you well.

It’s a reasonable annual payment of 49 USD. And the jump in features is impressive, giving you more than 90 widgets and 300 templates. They also have options for companies and agencies.

2. Squarespace

Squarespace website builder's homepage screenshot

Squarespace is one of the most popular website builders with everyone across the creative industries. You can’t watch a YouTube video these days without seeing an advert for Squarespace. But their popularity isn’t only due to their advertising campaign. It’s an excellent website builder too.

Their product is aimed at artists of all kinds. And photographers fit perfectly into that demographic. The Squarespace portfolio templates are excellent. But you’ll be able to build a full website, not just a fancy photo gallery.

Squarespace is a website builder with an excellent array of designs. They all give you a professional result, with elegant minimalism. The templates enhance rather than overshadow your photos.


The best website builders are easy for anyone to use. And Squarespace fits into that category. It’s not the easiest, but nothing is hidden within a maze of menus. And the drag-and-drop interface makes web design as simple as moving your mouse.

With Squarespace, you can jump right in. You don’t need to watch any tutorials before you get started. And if you do get stuck, some pop-ups guide you along. Just hover over an area with your mouse, and you’ll see an infobox. You can take it as fast or as slow as you want.

Squarespace provides customer support if you do get stuck. There’s 24-hour email support and a live chat line. The chat is open Monday to Friday from 4 am to 8 pm EDT.

Pricing Options

Squarespace offers a free trial period for all new subscribers. It gives you full access for 14 days. But after that, you have to select one of the paid plans.

With a monthly subscription cost, Squarespace does work out to be more expensive than some of its rivals. But judging by how popular this web builder is, many think it’s worth the price for a fabulous photography website. It’s the best website builder for photographers if you have the money.

There are different packages for Personal, Business, and Commerce. The personal package gives you everything for a smashing photo website for an individual photographer. But you can upgrade if you’re running a company or agency.

3. Pixpa

Screenshot with photo portfolio on Pixpa, a website builder for photographers

Pixpa is an all-in-one website builder for photographers and creative professionals. They have a no-code philosophy, resulting in a platform that’s accessible for users of all abilities.

Pixpa is a dedicated photography website builder. And their template gallery pages are some of the best you’ll find for posting your images online. Pixpa gives you a professional photography portfolio without the stress of other website builders.


There’s a range of photography site templates. They’re all professional, with a sleek and modern look. And you’re free to customize everything within the template. You can build a website that’s memorable and personal to you.

It’s easy to make changes to the templates with the visual editor tools. And the drag-and-drop functions couldn’t be easier to use.

Pixpa gives you eCommerce galleries for selling prints and other photo products. But their standout feature is their client proofing platform. It consists of online galleries and gallery apps, which simplify the client proofing workflow for photographers.

Pricing Options

You can try before you buy with Pixpa, as they give you a 15-day free trial. If you like the results, you can continue with a paid plan. And if you change your mind, there’s a 30-day money-back guarantee.

There’s no free option. But the basic version is very reasonably priced. If you need more, you can upgrade to one of the higher plans. And with each upgrade, more templates and features become available.

Pixpa is one of the best website builders for photographers available today. You do need a bit of a budget. But you can have a fantastic photography website without breaking the bank.

Use the discount coupon code EP10 to save 10% on any plans.

4. Wix

Screenshot of wix a website builder's homepage with woman and a bike

Wix isn’t designed for photographers specifically. But thanks to the reasonable price and excellent results, it still scores high on our list of the best website builders for photographers.

With Wix, you can build a fantastic-looking website with very little trouble. Despite not being a builder for photography websites, there are excellent templates for portfolios. Their sites can be used as online galleries or as a hub for your photography business.


Wix is beginner-friendly, with a straightforward workflow. Even if you’ve never designed a website before, you’ll get the hang of Wix in no time. There are a ton of tools and features that allow you to customize any of the templates. And the drag-and-drop system makes it easy.

The number of templates is impressive, almost verging on overwhelming. While having a good selection of templates is a good thing, Wix may have gone overboard. It means you can choose a unique design. But choosing one could become tiresome.

If you want to opt out of the design process, you can leave it to the Wix ADI (artificial design intelligence). This uses your social media information to construct a website for you. It’s a nifty feature. But if you want a smart photography website, it’s best to put in the extra effort.

Pricing Options

The prices make Wix one of the top competitors for website builders. They have a free version if your budget is extra tight. But honestly, we wouldn’t recommend it. It’ll have very little storage and will be covered with ads.

If you stretch your budget a bit more, you’ll get a lot more in return. Their cheapest plan gives you a single domain. And if you’re an individual photographer, that’s all you need. You’ll get more than enough templates, that’s for sure.

5. Format

Homepage of Format a website builder for photographers

Format has to make the list of the best website builders for photographers. And that’s for the simple fact format is made for photographers. It isn’t the easiest to use, and there’s no free option. But serious photographers should consider Format as their website builder.


The interface isn’t as easy to follow as other photography website builders. But the professional results and photographer-friendly features make Format worth the trouble.

Format allows you to upload your photos directly from Adobe Lightroom or Capture One. And you don’t need to worry about online image theft as you can disable right clicks on your site. No one will be able to download your images without permission.

The client-proofing system is another bonus with Format. You can create client-specific galleries that are password protected. Not only is it a safe way to share your work, but it’s also much quicker than using email. The eCommerce features are also great for generating some extra income.

Pricing options

There’s no free version, but the prices aren’t outrageous. You can start with a 14-day free trial. Then you can choose one of the paid plans—Portfolio Basic or Workflow.

Portfolio Basic is self-explanatory, giving you photography templates for a fab portfolio website. Workflow gives you far more in terms of tools and options. It gives you more storage and support options for not much more.

Either option is reasonably priced. And you’ll end up with an impressive and professional website for your photography.

6. Zenfolio

one of the best website builders for photographers, Zenfolio homepage screenshot

Professional photographers all over the world are raving about Zenfolio. If you’re an established professional, it could be the best website builder for photographers.

The website designs are classy and smart. The platform has excellent photography templates and web design tools. And there are many photographer-specific features to help your online business thrive.


The web templates are excellent. And you can upload the photos to your portfolio with very little trouble, even for non-techie photographers. You get unlimited storage on the higher plans.

You can create password-protected galleries for clients. And Zenfolio gives you a guarantee of total image security so that no one can download your images from your website.

Zenfolio is aimed at professionals, so their eCommerce features are a strong point for this web builder. A built-in payment system makes it easy to sell prints and other products.

Pricing Options

The only free option is the trial period, lasting only 15 days. But when you start paying, there’s no big shock. The prices are very reasonable for a photography website builder of this quality.

You can start with the Portfolio plan, which gives you 15GB of storage and the client-proofing features. The PortfolioPlus plan gives you more storage and multi-page options. And the ProSuite gives you unlimited storage and all the features you could need.

7. PhotoShelter

Screenshot of photography website builder PhotoShelter webpage with woman in sunglasses

When it comes to the best photography website builder, PhotoShelter has to be on the list. It’s a great website builder, and it’s made especially for professional photographers. You don’t have to take our word for it. Over 80,000 photographers are already using PhotoShelter for their sites.


PhotoShelter offers different plans with a variety of features. You can create a website as an online portfolio. Or you can use their eCommerce functionality to start an online store.

The PhotoShelter templates are perfect for displaying photography work. They’re sleek and elegant. And they enhance your work rather than distract or overshadow it.

The problem with PhotoShelter is the limited selection of templates, as there are only nine. I know we said Wix had too many, so at least you won’t waste much time selecting one.

The issue is that the options to customize the templates are limited. You can make a smashing photography website, but your website will be similar to other PhotoShelter users. It isn’t easy to create a truly unique visual experience.

Pricing Options

PhotoShelter offers a 14-day free trial to get started. But when that’s up, you have to sign up for one of the paid plans. And PhotoShleter isn’t the cheapest website builder on the list.

Whether you go Basic, Standard, or Pro, you get a custom domain with nine templates. The real difference comes from the amount of cloud storage you receive. Basic only has 4GB. Standard gives you 100GB. And the Pro option gives you unlimited storage space.

Another reason Photoshelter is worth the money is their support for photographers. If it’s your first photography website, their advice and guidance can be valuable.

8. SmugMug

Photography website builder SmugMug's homepage shot with two tents

SmugMug is another great option for photographers looking for the best website builder. The platform is targeted at photographers of all levels. And some features make Smugmug stand out from the crowd.


SmugMug doesn’t have the easiest interface when it comes to website building. It’s not as smooth as Elementor or Pixpa. It’ll take some getting used to for beginners. But the effort will be worth it, and you’ll have a tidy photography website.

SmugMug gives you password-protected client-proofing options. And you can disable downloads from your site. It’s easy to set up your online store with its eCommerce features.

When you sign up with SmugMug, you also get an app. It’s available for iOS and Android. And it allows you to manage your site when you’re on the go. You can display brand new shots when you’re still in the studio.

Pricing Options

There’s no free version, and you only get a 14-day trial. You’ll have to pay for the Smugmug website builder service. And it’s not the cheapest website builder for photographers.

You get more templates and more design tools as you go up the plans, which go from Basic to Pro. There are also Power and Portfolio options in between. The good thing is they all give you a custom domain and unlimited storage.

9. ShootProof

<img class="aligncenter wp-image-736903 size-full" src="" alt="Screenshot of Shootproof photography website builder with girl using DSLR” width=”700″ height=”323″ />

ShootProof isn’t exactly a website builder like the previous programs listed. Shootproof is something a bit different. Rather than using the program for website building, it’s a host for your photography business.


You create your website using their platform. You can make a portfolio and sell your products with your branding. It’s quicker and easier than creating your own website from scratch.

It’s more restrictive than the previous options. You’re not building your own website, so you need to work within the Shootproof template. But the final results are still fantastic.

You can safely share images with clients using the password-protected galleries. You can also protect your photos and add unique watermarks for further protection.

Pricing Options

ShootProof has a free version, which gives you a portfolio of 100 images. This is a good place to start, but you can upgrade to one of the paid plans if you need more.

It’s not the cheapest option on the list. But their cheapest plan gives you a 5000 photo limit. That’s fairly substantial. Then you have a 25,000 photo plan. And the top plan has no limit on the number of photos it can host.

Person on phone in front of desk with computer and camera


Finding the best website builder for photographers isn’t easy. There are many platforms out there. You need to know it meets your budget and has everything you need to make a fabulous photography website.

Our list has everything for professional photographers and those trying to find their feet in the online marketplace. There are free options. And we have others for photographers who have the financial freedom to go for something more elite.

If you’re looking to make your work as visible as possible, check out our Social Success Strategies ebook!

Squarespace Custom Website Builder
Squarespace Custom Website Builder
Create a stunning website quickly and easily with a custom website builder.
Buy from Squarespace
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